Bombardier Transportation has won Good Design® awards for its Australian tram projects in Melbourne and Gold Coast.
The Melbourne tram, based on the BOMBARDIER FLEXITY Swift platform and the FLEXITY 2 tram for the Gold Coast in Australia, were each awarded a Good Design Award in the Automotive and Transport category.
Inspired by the stunning natural environment, the design of the front end of the Gold Coast FLEXITY 2 vehicle features the quintessential image of a wave breaking on the shores of the world famous beaches of the Gold Coast. A custom LED lighting solution was also developed to complement the striking aesthetics of the vehicle, branded with the signature blue and gold colours of this popular tourist area. Fourteen trams manufactured at Bombardier’s Bautzen site in Germany have been delivered to the franchisee-operator, GoldLinQ. Passenger service commenced on July 20, 2014.
“We are delighted to see Bombardier’s shared commitment to a passenger-centric design being recognised with this Australian Design Award for the FLEXITY trams,” said Michel Masson, CEO of Keolis Downer, the operator of Yarra Trams and GoldlinQ.
“Whether travelling with a surfboard at Surfers Paradise, or to a cafe in Melbourne, Bombardier have delivered public transport purpose built for Australia’s most vibrant cities,” added Mr Masson.
GoldLinQ CEO, Phil Mumford said the award received by Bombardier echoed feedback from Gold Coaster’s about how fantastic the trams looked when moving around the system while testing.
“Because of Bombardier’s ability to customise the design these trams will become a feature of the Gold Coast” said Mr Mumford.
The Melbourne FLEXITY Swift tram has been exclusively designed for the Melbourne tram network. These trams have been designed to ensure a smooth ride on a historic network. High visibility in the cityscape, with the design carried through to the interior, with clear customer information as well as easy access for people with restricted mobility, maximises the passenger experience and creates a visually and emotionally holistic public transport design. At its Dandenong site in Australia, Bombardier is manufacturing 50 trams ordered by Public Transport Victoria, with five trams already in passenger service.
Bombardier’s Australian Industrial Design team, based in Brisbane, has previously won the Australian Good Design Award for the design of the VLocity 160 train manufactured at Dandenong for regional Victoria.
Trams and light rail vehicles are the most energy efficient mode of transportation, consuming up to five times less energy per passenger than cars travelling with an average of between one and two people. Bombardier’s fully customisable trams and LRVs have a recyclability rate of approximately 92 per cent and a recoverability rate of about 98 per cent (recycling + energy recovery). They are designed for sustainable mobility throughout their life cycle. To date, 3,500 trams and light rail vehicles from Bombardier have either been ordered or are already operating in about 100 cities in more than 20 countries around the globe.
The Good Design Award is Australia’s longest standing national design award and promotion program. Its heritage dates back to the Industrial Design Council of Australia (IDCA) established in 1958. The Australian Good Design Awards are recognised by the International Council of Societies of Industrial Design (ICSID), the world organisation for industrial design.