Deutsche Bahn’s rail freight business, DB Schenker Rail has been renamed DB Cargo and will use the DB logo going forward. All the companies in Germany and abroad that currently have “DB Schenker Rail” in their name will be integrated into the new naming structure by the end of 2016.
Deutsche Bahn’s rail business (specifically, its passenger and rail freight transport business units) were combined in the new Traffic and Transport Division in August 2015. “The aim is to improve the product portfolio and service quality we offer our customers,” says Andreas Busemann, who heads the Sales department at DB Cargo, “and having the business units in the rail system partnering together will further that aim.” Going forward, both passenger transport and rail freight transport will use the DB logo, which will serve as a visual reflection of that partnership. The logo change will also make DB’s brand profile more straightforward and unite all its rail activities under a single brand.
In addition to the logo change, there has also been a structural one: rail and logistics activities have been separated in organizational terms. Global logistics will use “DB Schenker” going forward, while rail freight transport will use “DB Cargo.” “Although we are separating our logistics and rail businesses from each other by name, we will of course continue to offer integrated rail transport and logistics services throughout Europe where it makes sense for the market and our customers,” says Andreas Busemann.