Arriva has selected Fujitsu to install the rail industry’s first smartphone based ticket issuing system. Fujitsu’s STARmobile solution will be used by Arriva employees, on trains and at railway stations, to allow employees to quickly provide passengers with information about their journey and sell them tickets, offering a significantly enhanced customer experience.
The multi-million pound, seven-year contract will be implemented by March 2016 and available across Arriva Trains Wales, CrossCountry, Chiltern Railways and Grand Central routes. Deployed on 648 Samsung Galaxy smartphones the Ticket Issuing System is the latest step in Arriva’s efforts to harness technological innovation for its customers. Arriva selected the Samsung Galaxy S5 for the products long battery life and easy to use interface, making it the best device to meet the high demands of the ambitious project.
“Over the last ten years we, like many other train operating companies, have relied on a bespoke, ticketing system,” explained David Watkin, Commercial Director at Arriva’s CrossCountry business. “However with passenger numbers rising the time is right to implement an innovative solution that will help transform the rail experience for our employees and our customers.”
The modular, STARmobile solution is set to create improvements across three key areas for Arriva:
- Enhancing overall customer experience – The intuitive mobile application enables tickets to be issued quickly. Improved access to real time journey information will help employees answer passenger queries efficiently and plan better journeys. For example, the system can present travellers with additional ticket purchasing options including smart ticketing to support door-to-door journeys across rail and local bus services
- Giving employees the right tools for the job – Whether on the platform or on a train, Arriva employees will have access to better real-time travel information
- Improving efficiencies to increase revenue – By using a modular approach and commodity smartphones rather than a bespoke system, Arriva will be able to reduce overall operating costs